My article review

 

Hey guys so thought I'd do a review on this recent article about music video's and whether people create controversial music videos as a publicity stunt. Basically the article suggests that a song doesn't have to be particularly good but if the music video is 'wtf viral news story' then its more likely to be a hit. The article talks about Rihanna's video to 'bitch better have my money' and how the explicit content and racial politics are just the kind of thing pop stars do at a certain point in their careers, suggesting that they eventually lose publicity and need something to get them recognised. To an extent I do agree, for example, the song itself barely has any lyrics, its very repetitive, if I heard it on the radio, I'd switch it off. However, people 'YouTube' the song to watch the video as it has developed controversy and people want to see what the 'fuss' is about. The video itself has made the song well known, not the quality of the song. The article also states that 'when a musician starts to use the phrase 'mini-movie' to describe a video, its time to quit', I don't agree with this statement, I think a music video tells the story and gives you something to visualise when listening to a song, if its like a 'mini-movie' then personally I think its a hit, I'd rather watch a music video with some meaning and a storyline than half-naked people rolling around a bed. I do however think controversy plays a big part in music videos, I think it is a easy way of gaining masses of publicity, good or bad its irrelevant, people are still watching the video which means the artist is winning. On the other side, I feel that videos that are deemed controversial I wouldn't have had a second thought about, I feel people have become more sensitive towards the content of music videos and take it too seriously, after all its just a story.