Stuart Hall's reception theory

This theory is related to 'users and gratification theory' and builds upon the ideas of the media sending messages sending messages to the audience. Stuart Hall said that producers encode their media texts with a meaning. The audience then decodes this message.
In Mine and Connors video we want to encode out video with the preferred meaning  of 'looking after what you've got before its gone'. However, some viewers may reject this preferred message and take this as something else, viewers may decode this as teenagers are superficial rather than the actual message we want to deliver which is to look after what you've got until it's gone. This will be through fun/atics, so the audience will have to be active when trying to discover the hidden meaning.